BRAND DESIGN

Brand Design - Prelude

The word brand is a huge topic to describe and discuss and many related words are used as synonyms for it, such as brand, brand design, branding, logo, brand identity, corporate identity etc.

I just try to write a little bit about it. Although it is difficult to sum it up in one line, still if spoken in one line, brand and brand design is an important aspect of the branding process, it is the visual side of your business.

 
Introduction

In the general context, a brand identity is just a designed logo but in a graphic designer's context, Brand identity is an integrated set of design tools, templates, and guidelines, to support the clients in the growth of their product, goods, or service. It's various types of creative designs and use of color combination that identifies one product, goods, or service which makes it unique and stands it distinct from others.

According to the designer community, the word "Brand" has no boundary. The definition of a brand is not just designing a logo or decided a name of a company. The brand is much more than its definition. In fact, in this competitive world brand is everything for business growth and this everything is called a brand.

Description

In the same way that an individual's personal identity makes that individual unique, a brand identity is the characteristic of a business that differentiates that business's products or services from others, especially Businesses that are its main competitors. A uniquely designed brand identity shapes the business. Design a Brand identity is an essential part of business development. A well-designed brand identity can take any business to the next level.

A logo indeed is one of the important parts of developing a brand identity that takes its place in the market, but many more essential elements work to make the brand a market leader. Hence brand design includes a logo design as well as a tag line, business cards, letterhead, envelopes, brochures, posters, flyers, packaging design, website, effective content writing, call to action button, online and printable advertisement design, banner design and Many more things are included in brand designing.

Furthermore, designing an attractive brand identity requires a sound knowledge of the color palette, typography, image style, website layout, creative content for the website or promotional material, the location and appearance of the call to action buttons, and general form and feel of designs.

Other than this, every brand designer has to require specific communications with clients before starting a brand design for the particular organization and has to understand the strategic business goals, organizational structure, client's budget and timeline, to create a unique design of the brand identity.

Conclusion

In short, creating a brand design and building a strong brand is all about building trust in a company's business. Brand identity is how the audience perceives that company. Most marketing experts recommend seeing the brand as a real person. So when working on a brand design a designer need to view the user of the particular products or services as possible friends and a group of friends with whom the company wants to associate. To impress the said customer of the company, the designers have to create such a design that they can positively see that company and they like and can associate with the company.

My Point of View

Every business needs to be in constant touch with customers whether the company is new or established. Therefore, every company needs such tools and professional persons or agencies who can help them to grow their business in an effective communication way with people and target customers. Design elements such as social media posts, online-offline advertising materials, websites, brochures, business cards, leaflets, banners, posters and much more can help communicate with target customers, and all of them can be accomplished by a skilled designer and digital marketer.

So instead of trying to build and maintain a brand identity on its own, the company needs to work with an expert graphic designer to get the best design materials for its business. An experienced freelance designer and digital marketer or a design and marketing company will be able to provide good content with the necessary guidance during this process.

 

 Hire me, let's work together

For affordable yet professional brand design, you may choose Raji Imagery, a freelance graphic designer and digital marketer. Whether you are creating a new brand for your business or rebranding an existing business – then The Raji Imagery will be happy to work with you. If you hire Raji Imagery as your brand identity creator then you will find how Raji Imagery helps you establish a good brand position in the competitive market, and help to build your brand position also in the hearts of the people. To check my skill visit my webpage

 

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